The Beverly Hills location of Los Angeles original Vendome Liquors recently shared this 1981 commercial on YouTube, and we got a big kick out of it.
Vendome is a Southern California chain of liquor and wine stores that had their hay-day in the 80s, but there are still a few outposts in Los Angeles – including our two favorite locations in Beverly Hills and Toluca Lake.
Harking back to the days when Henry Weinhards was actually craft beer and a six-pack was under $3 the commercial – compete with peppy (and catchy) jingle – looks like it may have been filmed (at least partially) in the Toluca Lake store.
It is a great reminder to support the local shops and shopkeepers who have been supporting beer in Los Angeles since before craft beer revolution really took hold. While the occasional beer purchase at a supermarket, BevMo!, or other national chain can’t be avoided, we urge you to spend the lion’s share of your beer money at local retailers (like those found in our series of Filling Stations posts!)