Seminal craft brewery Anchor Brewing in San Francisco has a new box for their signature Anchor Steam beer that features the logo for LA’s bitter rivals, the San Francisco Giants.
The press release seriously plays-up the connection between the Baseball team and the brewery, but there is a strong relationship between the two brands. Anchor Steam is available though the stadium, and Anchor even operate a full-service taproom just past the outfield wall at AT&T Park. The brewery has also announced the plans to construct a massive new brewery on the new Pier 48 facility adjacent to the Giants home stadium.
The new 12-packs are available now and through the rest of the baseball season, and they are actually a pretty neat design that “features the team’s colors and logos along with the brews and baseball history notes printed on an interior flap. Fans can cut along the sides of the box for instant signs to cheer on their team during games. Lift the pack and fans will find the Giants game schedule printed on the underside.”
Neat! I want some in blue, with the iconic Dodger’s “LA” logo, and filled with some LA beer!
The Los Angeles craft beer scene is still a ways behind San Francisco’s, but there’s no reason that the Dodgers can’t partner with an LA brewer for a similar promotion. But it’s really the Anchor expansion that gets my mind working. After all, there is a lot of land surrounding Dodger Stadium, and there has been a fierce debate about how that real estate could best be used. The besmirched former owner of the Dodgers, Frank McCourt, wanted to build a “Downtown Disney style” destination mall outside the stadium gates. As hated as McCourt is by fans and Angelenos, he actually still owns much (most? all?) of that property, and one way or another there WILL be development there.
Why not put a destination brewery up in Chavez Ravine?
LA Doesn’t have a brewery as iconic as Anchor, but there is certainly plenty of brewing history in Los Angeles to draw from. I’d absolutely love to see some ambitious developers revive the Eastside Beer brand that was once brewed by the Los Angeles Brewing Company in Boyle Heights and build a new facility near Dodger Stadium.
If a shopping-and-dining destination is built in the ravine without at least including a brewpub, then they’ve missed a huge opportunity to promote craft beer culture in LA (and to make a ton of cash).