In an interview with seminal LA ultra-Blogger Caroline on Crack Stone Brewing Co’s CEO and crusader against industrial commodity beer Greg Koch spoke about the new Stone presence in LA, why Pasadena, and he dropped a great quote when asked what his favorite beer was. Read on for the full quote and more details.Caroline on Crack should be a well-known figure and writer to Angeleno’s. Her eponymous blog has been a go-to resource for LA nightlife, food, and drinking for years. She’s one of the new team of bloggers writing for LA Magazine’s Digest Blog, and she sat down with Koch at the Stone Company Store’s opening in Pasadena.
The whole piece is a great look at the culture of Stone Brewing Co. and the attitudes of Greg – who delves a bit into his past living in LA and frequenting the Old Town Pasadena area which figured heavily into his decision of opening the first Stone location outside of San Diego in Pasadena:
I had a little affinity for [Pasadena] and I also had a strong affinity for—and I like supporting—public transportation. So when we saw this spot in the courtyard of the Gold Line, adjacent to Old Town, we were excited about it. And it seemed like a natural.
He goes on to say that the intention for the Pasadena location was not to create a “destination” for beer but rather to provide a “neighborhood” spot for locals to enjoy some fresh Stone beer. I don’t think they were fully prepared for the excitement of Los Angeles beer fans when they opened!
We especially liked the final quote he provided when she asked what his favorite Stone beer was:
So what’s his favorite Stone beer, I asked him in a weak attempt to end things on a—you know—fun note. “Since 1996 I’ve actually worked to help build a world where a ‘favorite,’ the idea of a favorite, the notion of a favorite doesn’t really make sense,” he replied. “I worked to have choice be the predominant factor. When all you had was macro beer, having your favorite brand made sense… because you had loyalty to their marketing, or something else. But in today’s world, the idea of a favorite would just be limiting.”
Head over to LA Mag’s new Destination Blog for the full story, and let’s hear what you think about Greg’s notion that “favorites” and brand loyalty are misplaced ideas in the craft beer world.