Have You Been the Victim of Beer Snobbery?

The author of a recent post about Sunset Beer Co. for KCET.org brings up a point about the learning curve that accompanies enjoying craft beer, and calls out the scene for “knowledge-hoarding [and] latent bullying.” The author excepts Sunset Beer Co from this behavior, saying “everyone in a Sunset Beer t-shirt is unfailingly kind,” but we are curious if you think their assessment of craft beer bars overflowing with snobby beer-hipsters is accurate, or if it is a gross misrepresentation of the current craft beer climate in Los Angeles.
Here is the full quotation from the post:
Sitting down with a glass from the tap, this should be an intimidating experience, with drinkier-than-thou guys looking over their pints at you with equal parts amusement and disdain. Yet, despite the range of options and dogmatic specificity that comes with craft beer, everyone in a Sunset Beer t-shirt is unfailingly kind. There is none of the knowledge-hoarding or latent bullying that often accompanies a learning curve.
Does this match your experiences at any craft beer bar, store, or beery restaurant?
Our experience, admittedly from higher-up the learning curve than the author may have been representing, has always been one of being welcomed and met with an eagerness to teach and share by stewards of the craft beer scene. From bartenders and servers at the most esteemed craft beer restaurants and bars, to the other drinkers at festivals, to brewers and craft beer professionals we have, nearly without exception, experienced a warmness and genuine desire to spread the word of craft beer.
Are the authors statements just insecurities and expectations of snobbery, or have we just managed to avoid these more negative encounters?
We want to hear about your experiences with beer snobbery at bars, shops, and restaurants in the comment!
- Source: KCET.org -Let Sunset Beer Company Guide You Home

I’ve never encountered that in Los Angeles or New Zealand. Even at Mohawk Bend (which has quite a scene going on) the bar staff have always been friendly and helpful.
Perhaps the snobbery is right at the bottom of the learning curve and is quickly broken through, or perhaps the author has been interacting with a specific set of douchey scene-sters less interested in the beer than in social capital? Another possibility is that people feel excluded by the technical jargon of craft beer culture and interpret that feeling of exclusion as snobbery.
It’s interesting that craft beer now has to fight the same PR battle against a false impression of snobbery as the boutique wine crowd.
I think you make a good point that the “snobbery” exists most at the very bottom of the learning curve, and I think it may re-apear close to the top of the learning curve when experts jockey for the “smartest drinker in the room” award.
Also, I am offended that you use the humble handlebar moustache as an icon of snobbery!
Seconded!
I think some people see “snobbery” when they are actually probably just getting hurried or bad service. In my visits to bars and breweries around L.A., I have seen many more examples of beer education than not.
I am not saying that beer snobbery is non-existent but it seems to dwell mostly on the interwebs and in tight cliques of customers and not on the service level.
It would be interesting to hear what places were considered “snobby”. My educated guess is that they are not places that are frequented by beer geeks.
Maybe a monocle would have been better?
As a recent convert I have definitely seen snobbery. Never from a bar or brewery, but certainly at many bars and bottle shops. I think this has little to do with craft beer and more to do with people. This can happen with all kinds of things sports (How could you not know Peyton Manning was a Bronco now? Man you must be stupid) to Reality TV (What?! How can you NOT watch Big Brother? It’s the best show on TV) to craft beer (You didn’t know Pliney the younger is draft only, get out of here and go have a bud light with lime).
Craft beer gets attention for this because it’s growing so rapidly right now and there is a learning curve to it. So 1 or 2 people get in and someone shoots them down for not knowing the difference between a Double and an Imperial IPA (I’m aware that there isn’t a difference). That hits Facebook or Twitter or KCET.org while 50 other people enter a world of awesome beer and helpful people.
Oh, and the Pliney the Younger and Double/Imperial things are both true stories that happened to me as I was getting into craft beer.
Thanks for sharing your experiences on the sometimes slippery craft beer learning curve. You make a great point about mis-information begetting snobbery, and that the rapid growth of the scene only exacerbates the problem.
I am also concerned that long-time craft beer aficionados are sometimes resistant to the swell in popularity and react with a snobby attitude (AKA beer hipsterism.)
I also need to add that I’m often guilty of this snobbery though I try hard against it. I’ve never snubbed a “true” craft beer, but I have issues not snubbing AB-Inbev/MillerCoors products be it Bud, Blue Moon, Shock Top, Goose Island, or Leinenkugel. Especially Goose Island and Leinenkugel because they’re crafty little non-craft entities. I’ve met many folks new to the craft beer scene who think Leinie is a great craft brewer and I often fall into the snobbery trap of telling them Leinie is 100% owned by MillerCoors.
That’s only snobbery if you tell them that in a snobby way. Otherwise it’s just valuable information.