The All Star Break is underway, and at the half-way point of the Baseball season fans in Los Angeles have a first place team in the Dodgers with new owners who have pledged to do what it takes to field a pennant winning team.
Lots of money is being spent on and off the field, and yet fans going to Chavez Ravine for a game are still stuck with mostly insipid beer offerings. The owners have asked what improvements we want to see them make, let’s demand better beer!
We’ve talked about the lack of easily available craft beer options at Dodger Stadium a couple of times before, and a recent trip to the ball-park confirmed that it is simply too difficult to get a decent beer at the stadium. Sure, there are the occasional concession stands with Sam Adams, Firestone Walker, or Karl Strauss taps, but they are few and far between.
The game we most recently attended was a packed sell-out, and the beer-lines were dozens of people deep. We couldn’t get a Fully Loaded Dog and a craft beer without waiting in two separate lines for what would have totaled over 3-innings of waiting. We made do with a Coors Light.
Stan Kasten, the new President and CEO of the Dodgers and head of the group of investors who liberated the team, recently posed an open letter to the Dodgers Fan Forum outlining the improvements being made for the team. In the letter he also asks for fan input:
When you visit Dodger Stadium, I want you to experience an even stronger culture and community among Dodger fans. We’re going to create that experience together – and visiting teams will always know when they’re playing in our town. We all love this team, and I want our fans to be able to show their pride together. This is YOUR team, now and always. We want to include you in surveys, focus groups and other discussions to help improve your experience at Dodger Stadium. But you don’t have to wait for a formal invitation; please continue to send your ideas to firstname.lastname@example.org. Your thoughts and suggestions truly make a difference.
He’s asked for it, so let’s give it to him! Send an email to email@example.com and ask Stan to improve the beer selection on all levels of the stadium and ask that the focus be on locally produced craft beer. Angel Stadium serves Hangar 24 and Bootleggers beers; there is no reason why Dodger fans can’t have a fresh pint of Golden Road or Eagle Rock Brewing beer.
To make it even easier for you to make your voice heard we’ve put together a letter to Mr. Kasten that you can copy & paste into the body of your email:
To Mr. Kasten and the Dodgers Ownership Group
As a fan of our great city’s venerable Dodgers, I am pleased that as new owners you are taking fan input into consideration when looking for ways to improve our experience at Dodger Stadium. Taking in a game at our historic ballpark is always an enjoyable experience. However, there is one aspect of Chavez Ravine that is badly in need of an update: the beer.
Major League Baseball parks across the country have answered the call for better beer. AT&T Park features several different Northern California craft breweries, including an Anchor Brewing Tap Room. Petco Park serves from various breweries in the San Diego area, including craft beer giant Stone Brewing. Coors Field has an actual brewery operation at the stadium! Our sister stadium in the LA market, Angel Stadium, prominently features local favorites Bootleggers Brewery and Hangar 24 from Redlands.
While some craft options are available at Dodger Stadium, the concessions with craft-taps are few-and-far-between, often necessitating a prolonged search for a stand that isn’t pouring a macro-brewed beer. There are many quality craft breweries that would improve the situation, including Los Angeles based Golden Road Brewing and Eagle Rock Brewery. Angelinos are becoming increasingly interested in, and proud of, the local craft breweries who are producing excellent fresh beer within our city’s limits, and imagine the civic pride residents would feel if their local team supported the fruits of the city!
Bring local craft beer to Dodger Stadium! The fans, the breweries, and the city will thank you for it.
Thank you for your time.
A proud Angelino.
Click the link and let Stan and the new owners know that local craft beer at the stadium is important to you!