There are apparently some craft beer geeks on the writing staff of The Late Show With Stephen Colbert, as the old craft vs crafty debate crossed into the mainstream on Tuesday, January 5th when Colbert used Blue Moon’s dubious claim of being craft beer as the punchline to a joke about the militants currently unlawfully occupying a Federal nature preserve in Oregon.
After setting up the kerfuffle in Oregon and showing footage of the camo-clad and hirsute occupying force, Colbert quipped:
“I have not seen this many angry bearded men in Oregon since I referred to Blue Moon as a craft beer”
Check out the full clip after the jump.
You can jump to 00:22 in the video to get right to the quip.
There wasn’t much more to the joke, but we found it an interesting intersection of craft beer culture and popular culture. Colbert finishes the zinger with, “Don’t get mad Max. It’s a good beer. I like the orange; it’s fun.”
As craft beer’s market share climbs there will have to be a point where “craft beer” is no longer the realm of the geeky-fringe. How close do you think we are?