It’s hard to believe that it’s already beer a year (or that it’s only been a year)! It’s been a wild ride for sure, and I’d like to take a minute to reflect on the genesis of the site and where it’s going in the next year.
I covered a lot about the birth of the site six months ago in the Letter from the Editor, but the short-version is the corporate grind was killing me and I had to get out. About two years ago I made a clean break, took an internship with Gawker Media at Lifehacker, and once that was done decided it was time to get busy making. Craft beer in Los Angeles was gaining momentum and I saw the opportunity to help grow craft beer in the city I love.
I had a simple goal for the site: to be the best craft beer blog in Los Angeles.
We’re not the biggest, we’re not the most well-known, but I’m extremely proud of the site and how far it’s come since the very first post a year ago (though technically, this coverage of the CoLAboration Winterfest was the first post written for Beer of Tomorrow.)
A Look at Last Year’s Best Posts
It’s mind-boggling to think about all of the developments, new beers, new breweries, and events that happened in LA beer over the last 12 months. The site was updated twice a day, every day for the first few months, and even after I slowed that pace down we still managed to amass 375 posts and over 190,000 words on the site in just 12 months!
Here are a few of my favorite posts that capture the essence and progression of Beer of Tomorrow:
- Grab a Beer for Baseball Season
- Get to Know a Style: IPAs and Porters
- Beers You Can’t Get in California Part 1 and Part 2
- Mixing Beer: Shandies and micheladas
- Pliny the Elder Cupcakes
- Tips for enjoying a beer festival
- The best beer event of 2012: The Blue Palms 4th Anniversary Party
- A four-way face-off between Stone Double IPAS
- The Picks of LA Beer Week 2012
- LA Beer Float Showdown
- Our (first) visit to Firestone Walker
- Our exhaustivelook at pumpkin beers
- Our Beer and Thanksgiving series in three parts (1, 2, 3)
- Drink ’em If You’ve Got ’em — my editorial on the trouble of trading, hoarding, and collecting
- Our resident geek lawyer takes a look at open container laws
- Estimating calories in craft beer
Where We’re Headed
I made passing mention of some personal developments early this year that took some of my focus and energy from Beer of Tomorrow, but thing are mostly back-on-track now and I’ll be focusing more on growing the site now.
We’ve showcased a few guest-posters over the past 12 months, and this trend will continue with some exciting new features and guest-writers coming soon!
We’re going to return to the balance of short, newsy posts and more in-depth feature pieces on craft beer, and I always love to hear what the readers are enjoying or what they want to see more of! Feel free to contact us with any issues, thoughts, suggestions, or questions!
After the Anniversary Party on Saturday we are going to be planning some more super exciting events throughout the year. Things like a Hollywood beer-crawl, a beers-and-boardgames event, our first beer pairing dinner, and a couple of other events are in the early planning stages. Plus LA Beer Week is going to be even bigger and more exciting this year!
We hope you’ve enjoyed the ride for the past 12 months and that you’ll stick around for all the future excitement. Remember: The Future of Beer Is Craft!
A big, huge, bear-hug of a thank you to all my fans, readers, and supporters of the past 12 months! I wake up everyday excited to spread the word about LA beer, and I’m so happy to have a thirsty audience that drinks it up! Let’s grow the scene in LA, and grow the Beer of Tomorrow fanbase! Tell your friends about us! Follow us on all your social networks! Come to all of our events! But most of all, keep being awesome!
My wife, photographer, partner in everything, and co-founder of Beer of Tomorrow Julie deserves special thanks. She’s done nothing but support and encourage me to keep working at this passion project, and she even literally forbade me from giving up when I was ready to move-on and go back to a “real” job last year. (Not to mention hundreds of posts worth of copy editing and photographs!) I couldn’t and I wouldn’t do it with out her; be jealous, she is the best!
And finally a heartfelt thank you to and unofficial (for now) group of people who I call the “Tomorrownauts“.
- Greg, who not only was my first beer-drinking buddy, homebrew partner, and co-conspirator last century in Santa Cruz, he also gave me the idea for this whole thing in the first place (and it’s all going according to [his] plan).
- Dan, who was responsible for both logo designs that everyone loves so much!
- My cadre of willing tasters who’ve helped me at countless events and impromptu tasting parties: Hamish, Christina, Beau, Nicole, and Sarah.
- Unofficial legal counsel and San Diego correspondent Jason.
- Kip, Co-founder of the LA Beer Bloggers and sounding-board who’s been there with advice and strategy since the early days.
- All of the other LA Beer Bloggers, too numerous to single out (you know who you are). We’re a tight group with an important mission, and I’m stoked to share the task of educating people about craft beer in LA with all of them.
- Cambria who opened a lot of doors, windows, and beers for me, and her heir-apparent Fran who’s exuberance about beer is contagious.
- And finally, Jimmy and Paul from Beer Belly who offered to help me with the Anniversary Party and have been so awesome and supportive as we’ve been planning and preparing! My favorite thing about being a writer is sharing the really awesome stuff I come across with my audience, and Beer Belly is one of those awesome things that I’m not going to shut up about.
- (I’m sure I’ve forgotten people, but this is getting long… If I missed you, let me know and I’ll buy you a beer.)
Cheers to many more!