2012 was a huge year for craft beer, especially in Los Angeles, and we’re dedicated to making 2013 an even better year for craft beer! I’ve got a few personal goals for 2013 that I thought I’d share with the hope that it spurs others into thinking about how they can improve themselves and the craft beer scene in 2013.
I don’t usually make New Year’s Resolutions, and instead prefer to set-up some basic goals for the year ahead. As a former project manager I still tend to develop goals that are “SMART“, which stands for Specific, Meaningful, Applicable, Relevant and Timely. I find it’s a useful way to reality-check the things that I’d like to accomplish and make sure that I have a starting-point for pursuing them.
Here are three things related to craft beer that I would like to accomplish/improve in the new year.
Improve My Palate
In 2012 I worked hard to hone and improve my tasting abilities, and I want to continue this development in 2013. In addition to the focused study that I’ll do in preparation for the Cicerone Certification test that I hope to take this year I want to generally improve my tasting abilities.
Much of our tasting sensitivity is ruled by genetics, but with practice even the least-sensitive individuals can improve their tasting abilities. Beyond just drinking beers, my practice will involve some “cross training” with other foods and beverages as well as improving the notes I take when tasting.
Note taking is an important skill for those interesting in developing their palate, and I’ve been lax about keeping my beer-notes in the past. This year I’m going to strike a better balance between thorough and detailed notes and not withdrawing from the social-settings of craft beer.
Become A Better Brewer
In 2012 I brewed a handful of batches of beer, relying on books and my brewing experiences from ten years ago, with results that ranged from tasty and drinkable to several batches that failed due to infection and equipment malfunctions. Brewing beer can be a confounding blend of simple and deceptively difficult, and I want to improve my processes and skills in 2013.
I’m going to work with more skilled and experienced brewers in 2013 to jump-start my improvement, and I will be much less like a chef and much more like a brewer on actual brew-days. This means taking better notes, sticking to established recipes, and reducing the amount of improvisation I do.
Show More People the Way of Craft Beer
I’ve been a vocal craft beer evangelist for some time, and I took things to the next level in 2012 when I launched Beer of Tomorrow. While we will continue to advocate and educate our readers about craft beer in 2013, I will increase my focus on showing people why craft beer is special and not just telling them about it.
Advocacy will only get you so far, especially where craft beer is concerned. People can read about beer all day long, but it isn’t until they taste it that their minds can really be changed.
In 2013 I’d like to shepherd more people into the brave new world of craft beer through hands-on tastings, pairing events, and simply sitting down with new people to enjoy some craft beer.
Beer of Tomorrow in 2013
What does this all mean for Beer of Tomorrow? We will continue to bring you up-to-date news stories on the craft beer industry, especially in Los Angeles, and we will produce more educational features on every aspect of beer and brewing.
We’ll start covering home brewing with a feature on getting started with simple stove-top batches of beer that you can brew in an evening and be drinking in just a few weeks with a minimal set-up cost.
We will bring some new voices to the site and work hard to broaden our readership and reach more craft beer fans.
In addition we are planning to host some killer events this year that will focus on really showing people why they should give a damn about the beer in their glass and where it came from. Stay tuned for more details.
I’m very excited to see how craft beer in Los Angeles grows and changes in 2013! There are some big things on the horizon and you’ll hear about them here first!
What are your goals or resolutions for 2013? Let’s hear about them in the comments!