The Los Angeles Times ran a story on Golden Road Brewing’s founder Meg Gill, and it is a good read if you missed it.
The piece covers the basics (Meg’s the youngest brewery owner in world, etc), and then delves into some of the secrets of the rapidly expanding brewery’s success. Branding and distribution are closely tied together, with Meg stating that,
We brought in 30 bars and the biggest distributors in L.A. before we had a product and said, ‘Help us build a brand.’ That’s what made the distribution and retail so successful. I don’t think that Tony and I have done 1% of the work; it’s been the community. This is the beer that L.A. built.
A novel strategy that seems to be working for the up-starts who May Break records for the most beer produced in a craft brewery’s frist year. Meg says her mission is to drive craft beer’s market share in Los Angeles from the current 5% to 20% or beyond, and this is one of the reasons we at Beer of Tomorrow are such big fans of the brewery. Growing the market share of craft beer in Los Angeles is an uphill climb, and every new brewer helps the cause.
How do you feel about the brewery and their rapid expansion? Does that even matter, or is the beer the only important thing? We want to hear your thoughts in the comments!
- The Los Angeles Times - Meg Gill’s heady run at Golden Road Brewing