The Belgian-inspired brewery in upstate New York will begin brewing a handful beers inspired by the HBO adaptation of George RR Martin’s gritty fantasy saga.
The first beer, Iron Throne Ale, will be released in time for the premiere of the show’s third season in March, and the initial offering will be a (presumable Belgian-style) blonde ale – a sly nod to the heritage of young King Joffrey.
Unlike previous efforts by brewers which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing unique beers that are named and crafted to directly tie into themes and nuances of the medieval-like fantasy realm of Westeros
They plan to brew four beers in the series with the second release coming in the fall of 2013 and the final two being matched up with future seasons of the HBO show. The plan is to offer the beers in Ommegang’s usual 750ml bottles for a retail price of around $8-9.
Beer and Game of Thrones is a natural pairing, and we are really happy to see that HBO has chosen a craft brewer as the partner for this project. A blonde ale sounds like a fitting and approachable, if not particularly exciting, first brew, and we are quite curious to see what other styles the Ommegang team will come up with.
Of course, you don’t have to wait for the official HBO/Ommegang beers to be released to pair Game of Thrones with craft beer; we’ve covered two different approaches in past features:
- Beer in Westeros Part 1: Beers For the Lands of Westeros is an extrapolation of beer styles that could be realistically brewed in each of the geographic regions of Martin’s fantasy setting.
- Beer In Westeros Part 2: Beers For Your Champion pairs a current craft beer with each of the main characters from Season One.
What styles would you like to see Ommegang brew for this series of beers?
- Source: Ommegang press release